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Music for your Commercials
Using music in commercials is not as simple as just paying your ASCAP, BMI and SESAC royalties.
While many broadcasters think that paying these royalties is enough to give them the rights to do anything they want with music on their stations, it does not. The payments to these Performing Rights Organizations (PROs) only cover the right to publicly performmusic, i.e. to broadcast it. They do not give you the right to take the music and "synchronize" it with other words or video material, e.g. you cannot put music in a recorded commercial or otherwise permanently fix it into a recorded audio or video production.